<p>You can create new widget area in <span style="text-decoration: underline;"><em>Theme Options</em></span> and asign widgets in <span style="text-decoration: underline;"><em>Appearance &gt; Widgets</em></span>. Then you can add this area on any website. Usability is focused on third-part widgets. You can finally use them as a content of website, not only in sidebars. However, it’s effecitve if you use them in narrow columns as we can not guarantee proper design in wide width state as they were designed to be narrow like in sidebars.</p>